Gina-Maria Tondolo

LAWRENCE is a super smart tool for the digitalisation of legal marketing. LAWRENCE is specifically designed for the legal industry where it is all about people and their expertise. The tool offers integrated and dynamic data-driven solutions through intelligent process automation.The focus is on core functions of legal marketing: experience, experts, pitches, legal directories and league tables.

• Pitches & Proposals: Attracting new clients, preparing offers, convincing with references. Business development is the key to success in law firms. LAWRENCE automates these processes: Text components and data in the system can be compiled into new documents very easily and quickly.
• Experts & Lawyers: Whether specific knowledge of legal fields, practice-related know-how or even language skills. Lawrence knows its lawyers. All information is stored incomprehensive user profiles, from admissions to publications. Combined with references and customizable descriptions, LAWRENCE creates tailor-made CVs– fully formatted.
• Experience: References and matter descriptions are at the heart o fevery law firm. To make this amount of data usable, LAWRENCE records the information in detail, sets confidentiality levels, links it to lawyers and recognises whether it should be checked for up-to-dateness. LAWRENCE also communicates with other systems (HR, etc.).
• Submissions: Legal directories have become an indispensable part of the legal world – if only they didn’t involve so much effort! LAWRENCE automates submissions: the system suggests matters and referees, uses text components from other areas, and virtually implements a submission and deadline management.