Patrícia has been working in communications and marketing for almost 15 years and is the Communications & Marketing Manager at Machado Meyer Advogados.
Over the years, her mission has been to support brands to establish relationships in an innovative, transparent and assertive way. In 2021 she was recognized by a survey carried out among her colleagues as one of the members that most represents the values of "Innovation", "Pride", "Customer" and "People".
Within marketing, she went through all the functions up to coordination, with her passion being strategic marketing. She has experience with digital marketing/inbound marketing, content planning, CRM, branding, brand and reputation protection, press relations and events.
Currently, Patrícia is the Marketing and Communications Manager at Machado Meyer Advogados. She was involved in the office's rebranding process in 2016 and was responsible for the roll up of repositioning actions. This includes the creation of the Inteligência Jurídica portal - today a reference in the Brazilian legal segment.
She specializes in the services industry, leading brand management and positioning projects, content marketing, integrated communication plans and events. She is also a journalist having graduated from Universidade Presbiteriana Mackenzie, with a postgraduate degree in Corporate Communication from ESPM.