Switzerland

Raffael Büchi

Founder and Co-Owner
,
OWLEGAL
Expertise in
Legal BD & Marketing
Business Development & Knowledge Management
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Raffael Büchi (Dr. iur.) is an expert in business development, marketing, and communications for law firms. His specialties include strategy and positioning, international rankings and awards, public appearance, pitching, and content marketing. He has written more than 40 award winning submissions for law firms and lawyers.

Before founding his consulting company OWLEGAL, Raffael was Head of Know-how & Business Development at the Swiss first tier firm Bär & Karrer (2011-2017). Driven by his passion for business development and entrepreneurial projects, Raffael co-founded Projekt Interim (projekt-interim.ch) in 2013, specializing on the temporary use of vacant real estate and market leader in Switzerland in this field, as well as a LegalTech start-up in 2017. Prior to specializing in legal business development and marketing, Raffael worked as a lawyer at Bär & Karrer, Clariant, Novartis, and UBS.

About

OWLEGAL

They advise law firms and inhouse legal teams on strategy and positioning, operational excellence, digitalization, knowledge management, business development and marketing. They also offer bespoke coaching and mentoring. Services include:

For Law Firms

  • Positioning and Branding
  • Business Development and Marketing
  • Operational Excellence and Technology
  • Know-how and Talent Management
  • Coaching and Mentoring

For Inhouse Legal Teams

  • Positioning and Business Partnering
  • Operational Excellence & Technology
  • Know-how and Talent Management
  • Coaching and Mentoring
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