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Rob is a communications specialist with more than 15 years' experience gained from both agency and in-house roles. At Mills & Reeve, Rob is responsible for content marketing, thought leadership, media relations, corporate branding, crisis communications, social media, location and sector based marketing, internal communications and digital marketing.

Legal BD & Marketing

Rob Neal

Rob is a communications specialist with more than 15 years' experience gained from both agency and in-house roles.

United Kingdom

Stephen worked for Freshfields for over 41 years and was a partner for 33 of them. He has lived on 3 continents – North America, Europe, and Asia and has managed transactions in over 50 countries. Whilst at Freshfields he led the StrongerTogether relationship program involving over 400 law firms around the world. His many years of leadership and myriad discussions with law firm leaders and clients about their challenges have helped shape his thinking about law firm management issues.

Stephen is an active speaker on a wide range of subjects. He is a very regular participant in IBA events especially those involving the Law Firm Management Committee where he is an officer. He is a member of the SIC-Singapore Takeover Panel and a Director and audit committee member of the Singapore International Chamber of Commerce.

Stephen recently edited the second edition of the IBA/Globe Handbook on Business Development. It really is a very useful book that examines the theory, tools and skills needed to implement effective business development in a law firm today. There is a lot of practical advice, but learning from the client interviews with 12 general counsel is reason alone to read this book (or at least that chapter!). If you read nothing else in the book, please look at these interviews – they should reshape your whole approach to business development.

Law Firm Management

Stephen Revell

Stephen has over 4 decades of leadership experience with law firm leaders and clients about their challenges have helped shape his thinking about law firm management issues.

Singapore

Danielle Vidigal has over ten years of experience in communications in the legal sector. She currently supervises Finnegan’s legal directories strategy, including experience tracking, business and client intelligence management, branding and communications.

Danielle has worn many hats throughout her career in the legal sector. She has worked as a senior Chambers researcher, external communications executive and directories manager. Danielle is a successful entrepreneur, too, having founded one of the largest legal marketing consultancies in the world.

She is also working on her Marketing MSc dissertation, which analyses owned media (websites and social media platforms) usage in the B2B legal sector.

Legal Marketing and Communications

Legal Directories

Danielle Vidigal

Danielle Vidigal has over ten years of experience in communications in the legal sector. She currently supervises Finnegan’s legal directories strategy, including experience tracking, business and client intelligence management, branding and communications.

United Kingdom

Lorena is a lawyer and a benchmark in legal marketing in Latin America. She is a managing partner of EDPE Consultants Peru and a founding partner of the Latin American Legal Marketing Alliance (LALMA).

She combines her academic, work, and life experiences, to teach lawyers how to better communicate with both their external and internal clients. She guides them so that they correctly convey how well they do their work so that they can be considered in serious rankings. Lorena also helps them to improve important aspects in their organizations.

Legal Marketing & Digital Communications

Legal BD & Marketing

Lorena Borgo

Lorena is a lawyer and a benchmark in legal marketing in Latin America.

Peru

Jordan is an experienced marketing director with a demonstrated aptitude for legal marketing and strong professional skills in search engine optimization (SEO), content production, writing & editing, metric-oriented decision making, and management.

Legal BD & Marketing

Jordan Terry

Jordan is an experienced marketing director with a demonstrated aptitude for legal marketing.

United States

Glenda Montejo is a Peruvian journalist who specialized in Corporate Communications, with a particular focus on Legal Marketing. She serves as Marketing and Communications Lead at Osterling Abogados.

Glenda has extensive experience in the legal sector and has worked for the Judiciary, legal departments and important Peruvian law firms. This background allows her to have a very well-rounded vision of the dynamics of the industry.

She holds a Bachelor degree in Journalism from the Universidad Jaime Bausate y Mesa, Peru. Currently, she is an M.A. candidate in Communication and Marketing from the same university. She has also specialised in Legal Marketing and Business Development at ESADE Business School and is currently pursuing a postgraduate degree in Economic Journalism at the Pontificia Universidad Católica de Chile.

Legal BD & Marketing

Glenda Montejo

Glenda Montejo is a Peruvian journalist who specialized in Corporate Communications, with a particular focus on Legal Marketing.

Peru