Connect with our hosts

Simon is the founder of TBD Marketing, a marketing agency for law firms which covers everything from strategy to delivery, PR and communications, marketing and digital marketing, business development to key accounts.

TBD Marketing is all about developing people, delivering profile and driving profit.

For smaller law firms, Simon acts as a virtual CMO, advising on how founders can grow their business. Many clients ask to design a marketing plan and execute it too. That way, it's not just a plan gathering dust, but a series of actions that help take your business forward. Simon draws on a group of experts to help deliver some aspects of this work so that you get the best possible execution for your money.

For larger firms, Simon also runs The Digital 100, a way of law firms improving their digital marketing. The #Digital100 is a service that provides a quarterly benchmarking report for the industry so you know how you're doing compared to competitor firms, it also provides monthly analytics reports for your firm, and daily website rankings. Every single firm that has worked with us has improved their digital marketing rankings.

Barbara Koenen has over ten years of business development and marketing experience in the professional services industry. She works at Al Tamimi & Co, the largest law firm across the Middle East as their BD and Marketing Director. 

Barbara was Global Head of BD & Marketing at Ince which is part of AIM listed company The Ince Group plc, a legal and professional services provider with over 900 employees globally, for the last three years. Barbara is based in Dubai and has previously worked for magic circle firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Prior to moving to Dubai she has worked in Doha, Qatar and before starting her career she interned in New York and obtained her Master's Degree in business in Barcelona. Barbara is the author of the business book Beyond Billable Hours (www.beyondbillablehours.com).

Rahul is a legal business development and marketing professional based in India. He specializes in creating and implementing region-specific marketing campaigns to cater to new businesses at various practice levels. He works as Business Marketing Executive at Clasis Law, a full-service Indian law firm. In his overall stint of seven years with different law firms in India he has gained an edge with respect to the BD & marketing strategies for lawyers/law firms.

He is a certified digital marketing professional form American Marketing Association and recently completed a Management Development Program titled “Future Chief Marketing Officer” form prestigious IIM-Kozhikode.

He is actively contributing to the growth of marketing professionals and is a member of Marketing Institute of Singapore.

Camila Reyes is a lawyer and entrepreneur based in Chile. She is the co-founder and CEO of Levo Legal, a legal business focused on the protection of digital assets. Her practice has focused on intellectual property and technology, serving as a Digital Compliance Officer for her clients.

Camila has been an entrepreneur for over three years and her experience provides her with in-depth knowledge on how to capture innovative ideas and turn them into tangible executable plans while capturing business opportunities. Prior to Levo, Camila has worked both in Chilean and Australian Law firms, particularly in the field of IP.

She is fluent in English and Spanish and by academic background, Camila holds a Bachelor in Law and Social Studies from Adolfo Ibáñez University based in Chile, as well as an LLM in Law from the University of Melbourne.

Jaayaa A Kumarr has 13+ extensive experience in strategy, content management, communication, public relations, and branding initiatives in the legal industry. With an entrepreneurial approach and excellent relationship management skills Jaayaa works across all practice areas and all sectors while generating profitable revenues.

She was also a part of the paper boat project started by RPG in India for nurturing children/ teaching them and providing funding for them.

She has been recognized as the top 10 Business Law Professionals to watch in Asia, 2021 by Asia Law Portal and she also won the APAC Women Content Championship by Content Marketing Summit, 2021. In her free time she likes to spend time reading, writing, traveling, and painting.  

‍

Glenda Montejo is a Peruvian journalist who specialized in Corporate Communications, with a particular focus on Legal Marketing. She serves as Marketing and Communications Lead at Osterling Abogados.

Glenda has extensive experience in the legal sector and has worked for the Judiciary, legal departments and important Peruvian law firms. This background allows her to have a very well-rounded vision of the dynamics of the industry.

She holds a Bachelor degree in Journalism from the Universidad Jaime Bausate y Mesa, Peru. Currently, she is an M.A. candidate in Communication and Marketing from the same university. She has also specialised in Legal Marketing and Business Development at ESADE Business School and is currently pursuing a postgraduate degree in Economic Journalism at the Pontificia Universidad Católica de Chile.