Branding Essentials for Law Firms

We spoke with Dennis De Rond about how to keep your firm’s brand relevant to be successful. In this session, we cover the basics of branding, relevance, and maintenance.

Dennis de Rond is the founder of the award-winning brand agency Skyne based in Dubai, Abu Dhabi, Saudi Arabia and The Netherlands and is the expert on anything related to brands.

Interview Covers

• What is a brand and why it is important?
• History of brands and branding
• Difference between logos and brands
• Keeping your brand relevant
• Making your brand stand out
• Brand refresh process

Roundtable Session Covers

• How do you build the culture within a brand?
• How to tie in CSR initiatives into your brand?