Law Firm Landing Pages: Generating higher quality leads

We spoke with Kaushik Prakash about how well-crafted landing pages can help generate warmer and higher quality leads. In this session, we covered what landing pages are, why they work, and shared examples of companies using them well.

Kaushik is the founder of Valeo Legal Marketing, a consultancy helping law firms with lead generation through SEO. Based in Seoul, Kaushik is an internationally-oriented legal marketer with in-depth knowledge and experience in SEO.

Interview Covers

• What is a landing page?
• Examples of great landing pages
• The ultimate goal of a landing page
• Sample law firm landing page layout

Roundtable Session Covers

• Homepages vs landing pages
• Pre-warming clients with newsletter content
• Warning against adding pdf to the website
• Contact form best practices
• Chat bots
• SEO considerations for landing pages
• Tools to analyze visitor behavior