.jpeg)
We spoke with Sharon de Bomford about the power of using plain language when writing and how BD/marketing teams can help instil these ideas to generate content marketing clients will want to read.
Sharon has worked in leading Australian professional services firms for more than 20 years. She specializes in client and stakeholder communications, as well as plain language services. Sharon is a Principal at Write Results Pty Ltd, a consultancy that helps professional services firms, corporates and government agencies with their client communications, stakeholder communications and plain language writing and training needs.
Training Contents
- What is plain language?
- Thinking
- Planning
- Writing & Bad words
- Exercise - rewriting
- Exercise - better words
- Phrase problems
- Sentences
- Exercise - active vs passive
- Punctuation
- Common grammar gaffes
- Tools for checking