We will be speaking with Sourabh Gogna about how to conduct competitor analysis research, what tools to use, and how to report findings to the partnership.
BD teams are often asked to work on competitor research - but how much are you really uncovering? And is what you’re finding useful? In this session, we’ll go step-by-step on what information is most useful, how to find it, and pulling it all together into a report.
Sourabh is a strategist supporting forward-looking professional services firms in pursuing their strategic, marketing, business development, and innovation agendas. He uses research and data analytics to drive revenue and profitability growth for leading law firms, audit firms, and consulting firms. He works with the offices of CSOs, CMOs, CBDOs, practice heads, and CIOs to help them develop winning strategies and gain a competitive edge.
