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Simon is the founder of TBD Marketing, a marketing agency for law firms which covers everything from strategy to delivery, PR and communications, marketing and digital marketing, business development to key accounts.

TBD Marketing is all about developing people, delivering profile and driving profit.

For smaller law firms, Simon acts as a virtual CMO, advising on how founders can grow their business. Many clients ask to design a marketing plan and execute it too. That way, it's not just a plan gathering dust, but a series of actions that help take your business forward. Simon draws on a group of experts to help deliver some aspects of this work so that you get the best possible execution for your money.

For larger firms, Simon also runs The Digital 100, a way of law firms improving their digital marketing. The #Digital100 is a service that provides a quarterly benchmarking report for the industry so you know how you're doing compared to competitor firms, it also provides monthly analytics reports for your firm, and daily website rankings. Every single firm that has worked with us has improved their digital marketing rankings.

Mark Gustavsson is an experienced litigation, commercial and corporate governance lawyer specializing in SME issues. He is the Principal Solicitor Mark Gustavsson & Associates, a boutique corporate and commercial law firm based in Adelaide offering services in a wide range of areas, including corporate & commercial advisory, property & construction, migration & international business and commercial dispute resolution.

Specialities: contract, defamation, competition and consumer protection, financial services, bankruptcy and insolvency, corporate governance (including company secretarial), dispute resolution, fundraising and venture capital.

He is a Deputy Board Member of the Association of Business Restructuring and Turnaround (Professional Standards Committee and Complaints and Disciplinary Committee) and a Member of the Law Society of South Australia.

Gina-Maria Tondolo is the CEO and Founder of the LegalTech Company which created LAWRENCE, a super smart tool for the digitalisation of legal marketing. LAWRENCE was specifically designed for the legal industry where it is all about people and their expertise. LAWRENCE offers integrated and dynamic data-driven solutions through intelligent automation of processes supporting the core functions of legal marketing: experience, experts, pitches, legal directories and league tables.

Gina is a legal marketing specialist with an entrepreneurial spirit. She also has 14 years as Marketing Director in a leading, multiple office law firm in Central and Eastern Europe. Heading the Central Marketing team, core tasks involved all aspects of the firm’s marketing including Marketing Strategy, Marketing Controlling and Analysis, Business Development, PR and Media Relations, Digital and Content Marketing, Reputation Management as well as the Development of Marketing Systems Solutions.

Shaun qualified as a solicitor in 1985 and specialized in litigation. He was an early adopter of mediation, qualifying as a mediator in 2001, long before commercial mediation became mainstream. Since 2014, he has been involved in law firm management of a top 200 law firm both as a Commercial Director and CEO.

Shaun has always had an interest in marketing and business development and has been fortunate enough to have created large and successful legal teams at firms where he has worked, including niche teams such as Property Management Debt recovery, Catastrophic Injury and Leasehold Enfranchisement teams.  

On the marketing and business development side, he was delivering legal training webinars for hundreds of delegates for trade associations and industry sectors as early as 2005, long before the technology we use now was even on the market.

During the period he was CEO of Brethertons LLP, the firm implemented a large change management program which resulted in 120 staff having to apply for clearly defined roles. The outcome of the program included creating a new governance model, career progression pathways, a new legal team structure, detailed role profiles, employee banding, and key result areas linked to performance.

In 2021, after visiting the US and liaising with lawyers in Australia, he achieved a long-held ambition, when he led the design and implementation of a value pricing project at Brethertons. Value pricing is not an easy project to deliver. It requires full leadership and management support and a paradigm shift to embrace a new way of thinking.

Robert is a storyteller and YouTube content creator who helps brands grow their business through video. He founded Frame 316, a Singapore-based content management company specializing in content design strategy and training.

He is experienced in producing videos (marketing, training, and social media) for small brands and creates content on YouTube to help brands grow their business using video.
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Robert has worked with global brands both in Singapore and in the APAC Region, providing video content strategy services from ideation to deployment. Having more than 15 years of experience in the creative industry, he lead the content team of a tech ecosystem builder in the Philippines while based in Singapore. Currently, the scope of work that he does for clients include social media videos, brand story videos, animation, and live streams.

Leor Franks has led BD and marketing teams in professional service firms for 20 years.

He has been in Director roles at Deloitte and EY, Managing Director of MarComs at FTI Consulting and CMO at legal services firm Augusta. He also chairs the marketing group for professional services industry body Managing Partners Forum and sits on the board of the business school at QMUL.

With over a decade of experience in the legal professional services industry, Neha specializes in strategic business development. She thrives on delivering innovative BD, marketing, communications, and training initiatives that build a profile, deepen relationships and generate profitable revenues. From working as in-house BD head of a top-tier firm in India to running her own enterprise The Grey Matter, Neha has come a long way.

Brendan Kelso founded Legalsites after graduating from the University of Newcastle (B Comm LLB Hons).

He also comes from a family filled with lawyers (father, older brother and sister). Family events can be quite interesting!

Legalsites is a highly specialised digital marketing agency for law firms. Our main objective is to create powerful websites that help law firms get clients on Google. Many of our clients also receive monthly SEO and Google Ads services. But we also provide additional services (e.g. consulting, blogging, copywriting, email marketing, etc).

Brendan is also the podcast host for ‘Better Law Firm Marketing’. Guests have included Clarissa Rayward (Happy Lawyer Happy Life), James d’Apice (Chamberlains, Coffee and a Case Note) and Paul Evans (Toro Digital). It’s the best-rated legal marketing podcast on Apple podcasts, reaches over 65 countries, 50+ episodes, Top 15 Legal Marketing Podcasts You Must Follow in 2021 and Top 35 Australian Law Podcasts You Must Follow in 2021 (Feedspot).

Read an interview with Brendan here.