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If part of your BD role is to manage legal directory submissions like Legal 500 and Chambers and Partners, you'll want to listen to this interview with Danielle Vidigal, Director of Vidigal Marketing, a legal marketing boutique based in London.
Danielle is a former Chambers and Partners researcher and we spoke with her to get a behind the scenes look at what researchers look at when evaluating a submission and what best practices we should adopt in our firms.
Discussion Content
- Starting work at Chambers
- Why we should participate in submissions
- Paid profiles vs non-paid profiles
- What happens after we submit
- What to add in the practice group description
- Writing matter descriptions
- How to manage the submission process
- Getting in touch with Danielle
- Q&A session with BD Roundtable members
Roundtable discussion
- Firm rankings vs lawyer rankings
- How to secure an interview?
- How to get a lawyer up a level?
- Working with referees
- What to do with all confidential deals?
- Commenting on peers during interviews
- Will there ever be a standard submission form?