In this engaging session, Shaun Jardine shares his insights on value-based pricing, emphasizing the importance of moving away from hourly rates to a model that aligns with the value provided to clients. He explains how to have effective value conversations, the benefits of pricing based on deliverables, and how to start a pilot project within a law firm. The discussion also covers common pushbacks, the psychological aspects of pricing, and the importance of creating a strong client experience. Watch to learn practical steps and get inspired to implement value-based pricing in your own practice.
The session covers:
- Understanding value-based pricing
- Real-world examples and ethical considerations
- Implementing value-based pricing in your firm
- Addressing common pushbacks
- The importance of value conversations
- Transition to roundtable discussion
- Challenging traditional pricing models
- Understanding client value perception
- The courage to implement value pricing
- Negotiation skills in legal education
- Starting a value pricing pilot program
- Creating quick wins and client selection
- Implementing tiered pricing strategies
- Addressing common concerns and mistakes
- Global examples of innovative pricing
- The Big Yellow Penguin
- Change management