Connect with our experts

Leor Franks has led BD and marketing teams in professional service firms for 20 years.

He has been in Director roles at Deloitte and EY, Managing Director of MarComs at FTI Consulting and CMO at legal services firm Augusta. He also chairs the marketing group for professional services industry body Managing Partners Forum and sits on the board of the business school at QMUL.

Andrew McGrath is a qualified lawyer who practised in Sydney before moving to a successful career in business development and marketing. He has held business development leadership roles at several leading law firms in the Asia Pacific region for over twenty years, including Asia Director of Business Development at Clifford Chance (8 years), Senior Manager of Practice Development Strategy at Paul Weiss (4 years) and Key Client Manager at Minter Ellison (6 years). He also worked as a National Director of Marketing at JLL.

A permanent resident of Hong Kong, Andrew established Green Light Consulting in 2011 and has successfully placed a broad range of candidates in law firms in Asia. He utilises his extensive network to provide carefully tailored solutions that best fit each individual client’s needs.

In addition to his combined Arts/Law degree from The University of Sydney, Andrew has a post-graduate degree in Management from the University of Technology and is a regular speaker at APSMA events in Hong Kong and Singapore.

Itzik is a renowned networking and professional branding authority. He is the Vice-chair, law firm management committee, Business Development & Marketing subcommittee at the International Bar Association (IBA) and author of The Attention Switch and founder of The SWITCH Hub, a collaborative online global professionals hub to connect professionals to clients and referrals. Learn more at http://itzikamiel.com/

Katherine is Principal and Owner of KM Talent, a recruitment, career coaching, and personal development consultancy. Katherine was a professional services BD & Marketing manager before moving into recruitment 15 years ago.

She works with firms and job seekers in key financial centres including Sydney, Melbourne, Singapore, Hong Kong, UAE, London and New York. A key strength is identifying top talent for overseas moves, advising candidates on visa options and helping clients choose from a wider reach of top quality job seekers.

Katherine conducts career strategy sessions face to face or via skype, helping people who are stuck in their careers, have lost confidence, need to optimise their network or just need a CV refresh. As an ex Magic Circle firm BD & Marketing professional, she fully understands the world my clients and candidates work in.

Patrícia has been working in communications and marketing for almost 15 years and is the Communications & Marketing Manager at Machado Meyer Advogados.

Over the years, her mission has been to support brands to establish relationships in an innovative, transparent and assertive way.  In 2021 she was recognized by a survey carried out among her colleagues as one of the members that most represents the values​​ of "Innovation", "Pride", "Customer" and "People".

Within marketing, she went through all the functions up to coordination, with her passion being strategic marketing. She has experience with digital marketing/inbound marketing, content planning, CRM, branding, brand and reputation protection, press relations and events.

Currently, Patrícia is the Marketing and Communications Manager at Machado Meyer Advogados. She was involved in the office's rebranding process in 2016 and was responsible for the roll up of repositioning actions. This includes the creation of the Inteligência Jurídica portal - today a reference in the Brazilian legal segment.

She specializes in the services industry, leading brand management and positioning projects, content marketing, integrated communication plans and events. She is also a journalist having graduated from Universidade Presbiteriana Mackenzie, with a postgraduate degree in Corporate Communication from ESPM.

Ben Paul, Founder of the BD Ladder, a BD & Marketing consultancy based in New Zealand.

Ben has a wealth of BD experience having worked in Minter Ellison Rudd Watts, Kensington Swan, and overseeing them combining with Dentons and rebranding to Dentons Kensington Swan. Ben started out his professional career back in London as a B2B sales executive, selling into the C-Suite.

He began his career in professional services with Grant Thornton, as they were looking to hire BD Managers who could coach and advise their partners how to sell. Ben’s background in sales was different to their previous hires and helped change the way BD interacted with the partners as he could advise from a position of having made cold calls and closed deals. This led to him moving to NZ and a career which has seen him work with many law firms. Throughout his career he’s provided practical BD / Sales advice to many legal practitioners.

Danielle Vidigal has over ten years of experience in communications in the legal sector. She currently supervises Finnegan’s legal directories strategy, including experience tracking, business and client intelligence management, branding and communications.

Danielle has worn many hats throughout her career in the legal sector. She has worked as a senior Chambers researcher, external communications executive and directories manager. Danielle is a successful entrepreneur, too, having founded one of the largest legal marketing consultancies in the world.

She is also working on her Marketing MSc dissertation, which analyses owned media (websites and social media platforms) usage in the B2B legal sector.

Colin is a Principal at Positive Pricing, a consulting business that helps professional services firms to create greater value for their clients and capture a fair share of that value for themselves.

Positive Pricing helps professional service firms win more work, at higher prices while improving client satisfaction. They work with Chief Value Officers, Pricing Directors, Partnerships, L&D Directors, and LPM Directors, providing advice and education to build the firm’s confidence and competency in pricing.