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With more than 25 years’ experience as a leader in professional firms, John established his own consultancy in 2005 to share my expertise and experience with professionals looking to move beyond the traditional "we sell time" model.

This has seen me become a leading advocate for professional firms to genuinely transform and become "firms of the future" now by:

1. finding or rediscovering their purpose,
2. moving away from pricing their services solely by time,
3. cease using ineffective performance management ‘tactics’, and
4. implement alternatives to the partnership model.

For those firms willing to do so, the result is a knowledge firm rather than merely a product or service firm. Such firms have far happier owners, team members and clients - as well as a pricing strategy that is no longer limited by people or hours.

Creighton Franz is the Head of Business Development at Silk Legal, a boutique law firm in Thailand which focuses on Blockchain and Cryptocurrency, Restructuring and Insolvency, and Corporate/Commercial matters. He is a foreign licensed lawyer from the US and has worked at the two largest law firms in Thailand. Creighton served over four years in the United States Army, with combat deployments to both Afghanistan and Iraq.

Ankit has been working in the field of management and legal marketing for over six years. He has been instrumental in providing solutions to law firms, legal practitioners, and in-house counsels and has strategically handled the task of maintaining online & offline visibility and reputation.

An experimentalist with a vision to look beyond the traditional approach, Ankit has helped and assisted the members of the legal community in brand building, profiling, business development, content marketing, social media management, public relations, analytics, campaigns, website and app development, strategy planning, human resource management, and automation of legal practice.

Joe Escobedo is the author of “Asian Growth Stories“. He has advised and trained over 12,000 executives from around the world, from countless Fortune 1000 brands, on building brands and growing revenue through digital. He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views.

Joe is an ex-LinkedIn content marketing consultant, advising the Company’s top clients across Asia Pacific. He is a digital marketing and social media marketing lecturer for the world’s top ranked business schools including ESSEC.

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Steve is the founding director of Client Sense, a data-driven Client Retention and Business Development solution for Professional Services firms. Steve has previously led the IT function for Australian professional services firms Lander & Rogers and McCullough Robertson. As a well-regarded industry expert, Steve prides himself on being able to apply his technical expertise to solve practical business challenges.

Steve has a strong IT background, but believes strongly that technology itself is of little value if it is not solving real problems or creating real opportunities.

Hussain Hadi, Head of Middle East Publishing &Technology LexisNexis. He heads the Middle East publishing arm of LexisNexis, which provides online access to legislation, regulatory news, cases, and practical guidance from across the MENA region. Prior to joining LexisNexis in 2011, his legal publishing experience includes roles at Oxford University Press and the Informa Group, where he managed a portfolio of commercial and banking law newsletters, books and websites.

Hussain is a lecturer with the Government of Dubai Legal Affairs Department CLPD programme and the Association of Corporate Counsel Certification programme; covering legal technology as well as operational efficiency and value measurement within in-house legal teams.

Hussain has overseen the publication of over 200 leading practitioner works on commercial and international law, as well as managing a portfolio of business magazines, including the first dedicated monthly legal magazine in the Middle East. Having worked with government and industry associations such as the Abu Dhabi Chamber of Commerce and the General Arab Insurance Federation, Hussain has chaired and spoken at conferences in UAE, Saudi Arabia, Oman, Bahrain, Jordan, UK and Kazakhstan.

Patrícia has been working in communications and marketing for almost 15 years and is the Communications & Marketing Manager at Machado Meyer Advogados.

Over the years, her mission has been to support brands to establish relationships in an innovative, transparent and assertive way.  In 2021 she was recognized by a survey carried out among her colleagues as one of the members that most represents the values​​ of "Innovation", "Pride", "Customer" and "People".

Within marketing, she went through all the functions up to coordination, with her passion being strategic marketing. She has experience with digital marketing/inbound marketing, content planning, CRM, branding, brand and reputation protection, press relations and events.

Currently, Patrícia is the Marketing and Communications Manager at Machado Meyer Advogados. She was involved in the office's rebranding process in 2016 and was responsible for the roll up of repositioning actions. This includes the creation of the Inteligência Jurídica portal - today a reference in the Brazilian legal segment.

She specializes in the services industry, leading brand management and positioning projects, content marketing, integrated communication plans and events. She is also a journalist having graduated from Universidade Presbiteriana Mackenzie, with a postgraduate degree in Corporate Communication from ESPM.

Alexander Low has over 15 years Business Development experience, working within professional services, formerly of PwC, Berwin Leighton Paisner & JLL. He has spent the last 4 years consulting back into the industry, helping Sales & Marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. He leads the Enterprise business at Lately, an A.I.-driven content creation, scheduling and amplification technology company.