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We spoke with Katherine Mountford about building the ideal legal BD and marketing team, what skills are in demand, and how we can upskill our existing teams.
Katherine is Principal and Owner of KM Talent, a recruitment, career coaching, and personal development consultancy. Katherine was a professional services BD & Marketing manager before moving into recruitment 15 years ago.
Discussion Topics
- How have law firms reacted to COVID?
- Support roles vs value-added roles
- Difference between marketing and business development
- Questions to ask interviewees
- Trending competencies in the legal industry
- Outsourcing BD functions
- Changes in job descriptions and requested skills
- How to handle the workload
- Sourcing candidates from other industries
Roundtable discussion
- Mixing BD and marketing experience at the junior level
- Support vs proactive roles
- Tracking time spent on projects
- Further discussion on outsourcing
- Keeping in touch with clients
- Networking for BD teams