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We spoke with Sam Burrett about why law firms would want to start a podcast and all the work that goes on behind the scenes to set up, promote, and produce a podcast.
Sam recently started his own podcast, The Leading Lawyer Project, about how the world’s top lawyers are forging new careers, winning the best deals and shaping the future of law. He is also an Associate Commercial Director at Plexus, a company using advanced technology and flexible access to world-class talent, to free lawyers to focus on higher value strategic work.
Sam's tech stack includes:
Equipment
Software
- Zoom premium for recording meetings
- Garageband for editing recordings
Websites
- Buzzsprout for hosting ($15 per month)
- Calendly for scheduling (free)
- Chartable (free)
- Canva Pro for creating social media graphics ($17 per month)
Interview Covers
- Can law firms take on podcasting?
- Rationale for doing a podcast
- Choosing your podcast’s purpose
- Hosting podcasts (hardware, software, marketing)
- Editing the session (sneak peak)
- Time commitments
- Distribution options
- Benefits and rewards to doing podcasts
- Advice for law firms starting out
Roundtable Session Covers
- Being a guest on other podcasts
- Doing podcast series
- Getting lawyer buy-in
- Recycling existing content
- Lessons learned
- Managing guests pre-podcast
- Interviewing tips
- Other podcasts as inspiration
Connect with Sam on LinkedIn at: https://www.linkedin.com/in/sam-burrett/
Listen to The Leading Lawyer Project at: https://www.buzzsprout.com/1137191