LinkedIn for Law Firms - How to generate new clients

We spoke with Ian Mountford about how law firms should be using LinkedIn for not just better brand building, but to convert new clients to the firm.

Ian was a Social Media Strategist and Marketing Consultant at Fit for Social who helps professional services firms turn followers into clients and likes into sales.

The discussion covers:

• Companies using LinkedIn to find lawyers
• Company profiles vs personal profiles
• Treating LinkedIn as a tool
• Content for company pages
• Repurposing content
• Post-event post ideas
• Encouraging engagement on posts
• How to spend time on LinkedIn

Q&A Session covers:

• Helping lawyers use LinkedIn as a sales tool
• Connecting with target audiences
• Testing the algorithm
• Tracking ROI on LinkedIn
• Multijurisdictional firm pages