Data Driven BD Functions for Law Firms

We spoke with Eric Chin, Principal, Alpha Creates about how BD/marketing teams can use data to better support our firm operations. Viewers will learn what are the key data metrics firms can use to inform their BD discission and how BD teams can easily prepare, analyse, and present this information to stakeholders.

Eric is well known in the legal tech sphere and has helped the legal industry better understand how traditional law firm models are being challenged by ‘NewLaw’.

Discussion Content

• What is the role of BD in a law firm?
• Key metrics to look at
• Visualizing cross-selling and leverage ratios
• Visualizing fees billed
• Other metrics to evaluate clients
• Recommended visualization tools
• Collections difficulties

Roundtable Session

• Identifying Firm clients vs lawyer clients
• Usefulness of CAGR metric
• Integrating visualization software
• Capturing and presenting qualitative data
• Using external industry data
• Pestle Analysis & Porter’s Five Forces
• Innovation on the horizon
• Upskilling BD teams