We spoke with Ethan Brooke and Kaushik Prakash about how to set up Google Ads for law firms. In this session we cover the basics of setting up a Google ad for your law firm, settings that work best, all with a live demo walking you through each step.
Ethan is a writer, web designer, and professional photographer. He is also the founder of SeoulInspired, a Korean travel blog and Breathesafeair, an air quality and pollution education blog.
Kaushik is the founder of Valeo Legal Marketing, a consultancy helping law firms with lead generation through SEO. Based in Seoul, Kaushik is an internationally-oriented legal marketer with in-depth knowledge and experience in SEO.
Interview Covers
- Introductions
- How pricing and bidding work
- Where to send people after they click
- Demo - step-by-step walk through
- Doing it yourself vs outsourcing
- Reading and understanding results metrics
- Google Tag manager
Listen to their podcast, The Legal Two Cents is available wherever you listen to podcasts.