Introduction to link building: Strategies for Law Firms

We spoke with Tyler Bain about the importance of link-building & link-building strategy. 

Tyler Bain is a project manager at Page One Power, an industry leader in link-building, content marketing, and white-label SEO. Tyler has assisted digital marketing teams in a range of industries, including law, to build their authorities and backlink profiles. As an experienced white-label SEO, Tyler will provide a fundamental understanding of link-building and its importance to a successfully competitive digital marketing strategy.

Interview Covers

• What link building is
• Difference between internal, outbound, and backlinks
• Building domain authority
• Starting your link building strategy 
• Legitimate ways to get backlinks
• How not to get backlinks
• Using SEO agencies

Roundtable Session Covers

• Analysing your current links 
• Sites that want to link to legal content 
• Reciprocal link building tips
• White hat vs black hat strategies
• Legal content directories and canonical links
• Showing link building value over time
• Black hat techniques explained 
• Sponsored links and link placement